Patrick Dunn International LLC.

About

Every place has a story found along the way. Not every place knows how to tell it.

Vianarra is a hospitality storytelling and advisory practice built to strip away generic corporate scripts and transactional service standards that quietly erode independent margins. We look at hospitality through a distinct lens: 30 years directing global crisis management and operational resilience across four continents, combined with an interpretive park ranger background and WSET Level 2 wine credentials.

We work with Northern Nevada winemakers, boutique hotels, restaurants, and tourism bureaus through two uncompromising deliverables:

• The Guest Experience Audit: A cold, high-standards structural inspection of the complete customer journey—from the digital storefront to the physical front-desk or tasting bar interaction—concluding with a brutal, fluff-free operational punch-list prioritized by revenue and conversion impact.

• Narrative Architecture & Staff Training: Customized frontline workshops that anchor team members in a property's actual heritage, terroir, and history to enforce a repeatable, high-loyalty service culture.

We also deliver main-stage keynotes to destination marketing organizations and business associations across Washoe County. We don't deal in wellness trends or marketing buzzwords. We deal in readiness, operational standards, and the deep structure required to make guests truly belong.

Based in Sparks, Vianarra brings strict operational discipline to hospitality storytelling. Founded by a WSET Level 2 professional with 30 years of global operational resilience leadership, we deliver high-standards Guest Experience Audits, staff training workshops, and keynote speaking to help Northern Nevada vintners, hoteliers, and independent proprietors drive wine club conversion and guest loyalty.